Our work is grounded in the fervent belief that we are not at the end of history and that we are not done. Our primary contribution to the future we want to live in is to work alongside organisations in the fields of design, technology and storytelling, and help move them forward.

New ideas need protecting in ways the status quo does not, and that the only things that ever change people’s minds are the things that make them feel something. So we talk, draw, write, prototype, provoke and prod new ideas into reality.

We start projects with a very small number of people who can define the problem or opportunity, and work out if this is new, hard or previously solved. And then we act accordingly. We aspire to run projects that are fast, beautiful and witty.

There are always wider political and budgetary constraints and incentives. So we need to design within existing constraints at the same time as we design to change those constraints. It’s not one or the other, it’s both. Breaking free from those limits means staying optimistic and talking about a wider purpose using facts, art and politics. We run projects with backbone, honesty and compassion. And we stay true to what we believe with humour, grace and a bit of fire.

Anna Goss & Eliot Fineberg
October 2023